A new environmental protection measure was approved by regulators in my home state this week. According to the New York Times, California energy commissioners unanimously voted to “require television manufacturers to produce new models that use 33 percent less electricity by 2011 and 49 percent less electricity by 2013”. So the environment has the government to thank for cracking down on the big TV companies about energy conservation. This move toward a greener future means that California will be saving $8.1 billion in energy costs. It is specifically important to target television’s energy consumption because it generally guzzles more power than other household appliances. Also, as more people buy bigger sets and spend more and more time watching reality shows, greater stress will be put on the environment because of power plant pollution.
Of course not everyone is jumping on board with the new regulations. Sony, Panasonic and other television manufacturers are openly opposed, claiming that such restrictions will raise prices and limit the company’s creative license. While it might be true that costs will go up for manufacturers in the research and development field, it is the consumer who really wins out in the end. I’m not sure how much shoppers will be complaining about paying a little extra for their new flat screens when the overall savings for California electricity consumers is almost $1 billion per year.
And now for something completely different…